4 Powerful Key Points To Branding You And Your Business

Branding is more than a logo and image or even a recognized name.  It’s a person’s collective experience with a company’s product or service.  A brand is a person’s overall perception of a company or product built over time.

Here are four powerful things you should keep in mind as you build your company’s brand:

3 Cold Calling Mistakes That Trigger Rejection

In the old cold calling mindset, you’re taught to focus on the sale and be completely confident that what you’re offering is something the other person should buy.

Here are 3 common cold calling techniques that you should probably avoid:

What To Do When Prospects Give You The Silent Treatment

There is a pressure-free way to reestablish communication when your prospect starts giving you the "silent treatment."

If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the "silent treatment."

How To Expan Your Home Base Business

Home-based businesses that become successful may end up having to leave the home eventually for expansion. This can be a very hard decision to make for the owner. The idea of now spending more money to expand can be scary. One does not have many of the money sucking problems as the business owners of yesteryears. The really long leases, huge security deposits, renovations, and equipment costs are not that bad anymore.

Cross Promoting Techniques That Work For Home Businesses

 

Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for