Creating a steady income from home can be a daunting process. Being successful
from home can often take more work than your regular 9 to 5. But, if you learn
to break things down and follow a simple forumla, your home business can give
you all the income and time freedom that you are seeking in a work from home
business.
My successful business formula involves 5 steps. I follow these
same five steps with every person I come into contact with. Having a system not
only makes my days more organized, but also it opens up more time for me to
enjoy the financial rewards that the system creates.
Here is my 5 steps simple
formula:
Step 1, Collect Leads:
This is an entire
article in itself (which is in the works). For the sake of keeping this article
on track, I will touch on this only briefly. There are many ways to get leads.
You can buy leads, place ads in papers and on the net, use ad words, submit your
site to search engines, mail postcards, etc. There are literally 100's of ways
to advertise. The trick is finding a couple of advertising techniques that you
like best and that fit your budget and then try them out. Those that bring you
the most success can be tweaked further to give you the results you want. Just
remember to always test each ad or lead generating technique you use. From my
own experience, I like to talk to those that are in my business and find out
what they are doing. They have most often been through the trial and error
process and can save you some time.
Step 2, Call
Leads:
This is the step that most people have reservations
about. If you want to be successful in any home business, you must pick up the
phone. This does not mean "cold" calling people. I never call anybody that has
not asked to hear about my home business. Use your lead generating techniques in
step one to create leads that want to hear from you and then contact them.
Whether you business costs $5 or $5000 to join, people want to know that there
is a real person behind the business that they can consult with questions.
Talking to them and establishing a rapport and trust will go a long way to
making sure that the prospect joins you in your home business. When still a
"rookie" to making calls, it is best to have a script or outline to follow. This
is not to say that you read directly from that. Just use it as a guide to keep
you on track and in control of the call. Most importantly in regards to
calls......LISTEN. Listen and take notes about what the prospect is telling you.
Remember, you are trying to get to know this person and establish their
trust.
Step 3, EmailIt is hard to ignore this powerful tool.
When collecting my leads, I always get an email and phone number to use in step
2 and 3 of my system. Just as I do not make cold calls, I do not send emails to
those who have not asked for it. Spam complaints will kill your business and
your rapport with people. When I get an email, I simply have that email address
automatically entered into an autoresponder. My autoresponder then sends
messages every few days to keep me fresh in my prospects mind. Autoresponders
are a must have for any business. They allow you to stay in contact for long
periods of time while doing virtually no work. They also increase the amount of
times your prospect is exposed to you and your business. Remember this, on
average a prospect must see your message 5 to 12 times before joining
you.
Step 4, Direct Mail Information Packet.
With
all of the new email laws and email blocking systems, direct mail is making a
comeback. As I said in step 3, you want to expose yourself to your prospect as
many times as possible. But, if you use one method of exposure....your prospect
may begin to ignore you. Diversifying your exposure types will keep them
interested. I must state that I do not mail information packets to everybody.
Only those that I have talked with and that have expressed interest. Mailing the
packets can become expensive if you mail them to everyone. That said, putting
the pack together is very easy. I used the ad copy on my website to develop the
packet. Then I throw in a business card or flyer and send it on its way. This
also makes sure that people actually see the content of your site. Many have
seen so many websites that they just browse them. They are more apt to sit down
and read printed text than to sit at their computer and read through your
website.
Step 5, Direct Mail Postcard.
Postcards,
like direct mail, give you another way to expose yourself to your prospects.
They are fun to design and can be sent quickly and easily. Because they are less
expensive than the direct mail packets, I send a postcard to all of my leads.
People love getting postcards. They do have the junk mail stigma and if designed
well, they can give a personal touch to your business. I actually send a
postcard campaign that sends multiple postcards over a period of 45 - 60 days to
my prospects. I use a service that does this automatically and even personalizes
each card for me.
Always remember this, it takes on average 5 to 12
exposures to get somebody into your business. My 5-step process actually
includes multiple exposures within each step. For example, my emails include
phone numbers to live calls and links to movies to watch. One email can get me
three or more exposures. The key to any business is to have a formula or process
to follow. Knowing what you are going to do each day keeps you focused and
allows you to track how your business is doing and what may or may not be
working.
That's it! Those 5 simple steps earn me a consistent 6-figure
income from home. Your results may differ based on your business, and your
compensation plan among other things, but this process will definitely increase
your sign up rate.
Bronzi Home Based Business Tips
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